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Baxbridge Digital

Helping small business think big online

June 20, 2017 by Tiffany Bridge

Indigo Lion Global Handmade

The Brief:

Indigo Lion Global Handmade is a traveling boutique specializing in handwoven textiles created by artisans in Southeast Asia using traditional techniques. Indigo Lion also holds events where participants engage in creative writing exercises prompted by handmade craft, then collects these writings to share with the artisans on annual buying trips. The existing site was a WordPress.com blog, but they needed ecommerce features and an event calendar as well.

The Project:

We built an integrated blog, store, and calendar with a shared taxonomy for easy cross-promotion of products and events. We divided the store into collections by country, with the ability to easily add additional collections as the business expands. The store accepts both bulk upload of items as well as duplication of items to support multiple publishing workflows.

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