The Brief:
Studio Élän is a full-service salon in the Edgewood neighborhood of Washington, DC. The salon has been in business for 13 years, and the website was badly out of date, with Flash content that no longer functioned and a menu of services that was too difficult to update, resulting in inaccurate pricing and services appearing on the site that were no longer offered by the salon. The salon’s space is beautiful and carefully decorated, but the site did not reflect the calm, relaxing environment Studio Élän strives to provide.
The Project:
Since the physical space of the salon is so appealing, we held several photoshoots to capture not only photos of the salon and lounge areas, but also some of the small details of the space, such as intricately beaded pillows, tiled mosaics, Moroccan lantern-style light fixtures, and luxurious lounging couches. We presented these photos interspersed with the content, showing just a handful of featured services on the site homepage, but with a full menu of services on a top-level navigation page. We chose typography with the input of the owner to reflect her vision for a classic look.
The Future:
The site was built for the business’ future growth, including opportunities to integrate online booking and product sales as Studio Élän continues to upgrade its systems and capabilities.