The Public Option is a neighborhood brewpub with a social-enterprise emphasis in the Langdon neighborhood of Washington, DC. Their original website was built using the web host’s page builder tool and looked homemade. The bar is unique in that it bans tips- employees are paid a living wage and offered full time hours. The beer selection changes based on the brewing schedule, the food selection changes based on which local food entrepreneur is collaborating with the bar, and the bar’s hours change frequently due to special events and the owner’s schedule. The site needed to clearly communicate the tipping policy and accommodate the frequent changes to the menu and hours without being too difficult to manage for the owner.
We took photos of the interior of the space, particularly close-ups of the taps and some of the service objects- the dishes are all thrifted, so the whimsical salt and pepper shakers are particular favorites of patrons. Because the content for the site minimal, we built a one-page site that clearly displays the beer and food menus, and summarizes the tipping policy. Because of the many beer-centric and community-oriented events The Public Option participates in, we built an event calendar that feeds to the homepage and expires its own events to both increase interest on the homepage but reduces maintenance needs. We also implemented mobile-specific features for quickly calling and navigating to the location, and an announcement bar to call out last-minute changes to the hours. Finally, we devised a workflow to assist the owner in managing his beer selection as easily as possible.